Responsible credit. Productive growth. Kenyan enterprise.
Fair, transparent and appropriately structured financing for individuals, women, youth and MSMEs conventionally underserved by mainstream banking.
"Where dreams get wings."
Responsible Lending
Transparency
Accessibility
Integrity & Governance
Productivity
Built to expand access to responsible credit
Mastermind exists to expand access to responsible, well-structured credit for underserved and growing segments of the Kenyan economy: individuals, women, youth and MSMEs.

Vision
To be Kenya's most trusted provider of responsible credit, recognised for extending fair, transparent and productive financing that grows household resilience and enterprise capacity across the country.
Mission
To expand access to responsible, well-structured credit through secured, business, asset and digital lending products that are appropriately priced, transparently disclosed and matched to the borrower's capacity to repay.
- Responsible lending
- Transparency
- Accessibility
- Integrity & governance
- Productivity
How each product maps to its primary segment
| Product | Primary target segment |
|---|---|
| Logbook Finance | Individual and business vehicle owners needing fast, secured liquidity. |
| Business Credit | Operating micro and small enterprises needing working capital and stock financing. |
| Asset Finance | Individuals and businesses acquiring vehicles, machinery or equipment. |
| Women & Youth Credit | First-time and early-stage women and youth borrowers, individually or in groups. |
| Enterprise Credit | Established MSMEs and graduated repeat borrowers needing larger, structured facilities. |
| Digital Credit | Digitally active customers seeking fast, app-based, small-ticket credit. |
From first-time credit to structured enterprise financing
Progressive graduation pathways move successful borrowers from starter products into larger, more structured facilities, deepening lifetime customer value.
Starter Products
Women & Youth Credit, Digital Credit
Repayment Track Record
Consistent, on-time repayment builds a credit history
Structured Facilities
Business Credit, Enterprise Credit, Asset Finance
Credit risk management & responsible lending framework
Disciplined portfolio management across all six product lines.
Affordability-Based Underwriting
Loan sizing driven by verified income, cash flow or turnover rather than collateral value alone.
Tiered Delegated Authority
Loan approval limits escalate through branch, regional and Management Credit Committee levels based on facility size.
Security Perfection
Logbook and asset-backed facilities are registered and perfected under the Movable Property Security Rights Act, 2017.
Portfolio Concentration Limits
Exposure caps by product line, sector, geography and single borrower to manage concentration risk.
Early-Warning & Collections
Proactive arrears management, structured restructuring options, and ethical, CBK-compliant debt recovery.
Fair Disclosure
All-in cost of credit, fees and charges disclosed transparently before loan disbursement.
Digital infrastructure across the portfolio
Technology underpins Digital Credit and increasingly supports origination and servicing across the wider portfolio.
Mobile Application
Digital loan application, KYC/identity verification and account self-service.
Alternative-Data Credit Scoring
Mobile-money-informed scoring to support fast digital decisioning.
M-Pesa & Bank Integration
Real-time disbursement and automated repayment collection.
Centralised Loan Management
A single customer record across all six products, supporting cross-sell and graduated lending journeys.
Data Security & Privacy
Controls aligned to the Data Protection Act, 2019.
A hybrid of physical and digital reach
Combining the trust and underwriting rigour of in-person lending with the speed and reach of digital origination.
Branch & Agent Network
For Logbook Finance, Asset Finance, and higher-touch Business and Enterprise Credit that benefit from in-person relationship management and asset inspection.
Digital Application Channel
For Digital Credit and self-service on existing facilities across the portfolio.
A phased path to scale
Establish the Foundation
Flagship Logbook Finance and core Business Credit operations in Nairobi and key urban centres, building underwriting discipline and a seasoned book.
Scale Inclusion Products
Asset Finance and Women & Youth Credit, deepening reach into underserved segments and secondary towns.
Launch Digital at Scale
Mastermind Digital Credit as a nationwide acquisition and cross-sell channel, feeding graduated borrowers into Enterprise Credit and Asset Finance.
Between informal lenders and mainstream banks
Combining formal governance, transparent pricing and responsible underwriting with the speed, flexibility and inclusive reach of digital and asset-backed lenders.
Informal & Shylock Lenders
Speed, but poor transparency and often predatory pricing.
Mastermind Capital Credit
Formal governance and transparent pricing, with the speed and reach of digital and asset-backed lending, supported by a diversified six-product portfolio.
Mainstream Banks
Trust and low pricing, but limited accessibility for informal-sector and asset-light borrowers.
Credit that builds resilience, not just balance sheets
Extending first-time, appropriately structured credit to women, youth and MSMEs who would otherwise rely on informal, expensive or unregulated sources of finance, supporting the transition of micro-borrowers into larger, productive, asset-building credit over time.
Oversight built for a regulated credit institution
Strategic oversight is separated from day-to-day credit and operational decision-making.
Board of Directors
Executive and independent non-executive directors providing strategic direction, regulatory compliance oversight and risk appetite setting.
Board Credit Committee
Approves lending policy, large exposures and portfolio concentration limits.
Board Risk & Audit Committee
Oversees credit risk, operational risk, fraud controls and internal audit.
Management Credit Committee
Approves loans within delegated authority limits across all six product lines.
Asset & Liability Committee
Manages funding costs, liquidity and interest-rate risk.
IT & Digital Governance Committee
Oversees the digital credit platform, data security and system uptime.
Structured to operate within Kenya's credit framework
Mastermind is structured to operate within Kenya's evolving digital credit and non-deposit-taking credit provider framework, under the oversight of the Central Bank of Kenya (CBK) as it applies to Digital Credit Providers (DCPs) and non-bank lenders, together with the Business Laws (Amendment) Act and the Data Protection Act, 2019 for handling of customer data.
The company is proposed to be incorporated as a private limited liability company under the Companies Act, 2015, with logbook and asset-backed lending conducted in compliance with the Movable Property Security Rights Act, 2017 and the Traffic Act.
Common questions about Mastermind Capital Credit
Six product lines: Logbook Finance, Business Credit, Asset Finance, Women & Youth Credit, Enterprise Credit and Digital Credit.
Individuals, vehicle owners, women- and youth-led enterprises (individually or in groups), and established MSMEs, depending on the product.
Not necessarily. Logbook and Asset Finance are secured by the vehicle or asset itself; Business, Enterprise and Women & Youth Credit are assessed primarily on cash flow, turnover and, where available, movable asset or guarantee security.
Through affordability-based underwriting: sizing driven by verified income, cash flow or turnover, rather than collateral value alone.
Mastermind is proposed as a regulated credit institution operating within Kenya's Digital Credit Provider / non-bank lending framework overseen by the CBK. This profile is prepared for planning and stakeholder engagement and does not constitute a licensed financial product offering until applicable regulatory approvals are obtained.
Successful borrowers move from starter products (Women & Youth Credit, Digital Credit) into larger, more structured facilities (Business Credit, Enterprise Credit, Asset Finance) as they build a repayment track record.
No. All applications are subject to Mastermind's credit assessment and eligibility criteria.
Ready for your dreams to take flight?
Start your application with Mastermind Capital Credit.
Get in Touch
Office location details are being finalised and will be added here. For loan applications and enquiries, reach us directly using the details on the right. See our Privacy Policy for how we handle the information you share.
Privacy Policy
How Mastermind Capital Credit collects, uses and protects personal data, in line with Kenya's Data Protection Act, 2019.
Last updated: September 2026. Applies to this website and to enquiries or loan applications made via WhatsApp or email.
1. Who we are
Mastermind Capital Credit ("Mastermind", "we", "us") is a Kenyan credit institution proposal. For data protection purposes, Mastermind is the data controller for personal data submitted through this website.
2. What data we collect
We only collect personal data that is necessary for the purpose it is collected for:
- WhatsApp or email enquiries: full name, phone number, email address (if provided), and the content of your message.
- Loan applications: applicant type, product requested, full name, phone number, ID number, business or asset details, location/county, amount requested and documents you indicate you have ready. This is entered into the "Apply for Credit" form on this site, which prepares a WhatsApp message for you to review and send; the details are not transmitted to Mastermind until you press send inside WhatsApp.
We do not ask for more information than is needed to respond to your enquiry or assess your application. We do not currently collect payment card details, bank account numbers, or national identification numbers beyond what you choose to enter in the "ID number" field for a credit application.
3. Why we process your data
- To respond to enquiries and applications sent to us via WhatsApp or email.
- To assess credit applications, including affordability-based underwriting as described in How We Lend.
- To meet Know-Your-Customer (KYC) and anti-fraud obligations once Mastermind is a licensed credit provider.
- To comply with legal and regulatory obligations under Kenyan law.
4. Legal basis
We process your data on the basis of your consent (given via the consent checkbox on our forms), and, for credit applications, because processing is necessary to take steps at your request prior to entering into a credit agreement.
5. How long we keep data
We retain personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by applicable law and regulatory record-keeping obligations once Mastermind is licensed.
6. Sharing your data
We do not sell personal data. We may share data with regulators, credit reference bureaus, or service providers strictly where necessary to deliver the services described above, once such arrangements are in place, and always subject to applicable law.
7. Your rights under the Data Protection Act, 2019
Subject to the Act, you have the right to: be informed of how your data is used; access the personal data we hold about you; request correction of inaccurate data; request deletion of your data, subject to legal retention requirements; object to or restrict certain processing; and lodge a complaint with the Office of the Data Protection Commissioner (ODPC), Kenya.
8. Cookies
See the Cookie Policy below for details on cookies and similar technologies used on this site.
9. Contact us about your data
Our office address and a dedicated data protection contact are being finalised and will be published here once confirmed. In the meantime, you may reach us on WhatsApp (0701 931 826) or by email (mastermindplancapital@gmail.com).
10. Changes to this policy
We may update this policy as our business, regulatory status and technology change. We will post the updated date at the top of this section.
Terms & Conditions
Terms and conditions for using this website and submitting credit applications.
Last updated: September 2026.
1. Acceptance of these terms
By using this website you agree to these Terms & Conditions. If you do not agree, please do not use the site.
2. Use of the website
You agree to use this website only for lawful purposes and not to submit false, misleading, or fraudulent information when contacting us or applying for a facility via WhatsApp or email.
3. No guarantee of approval
Submitting a credit application through this website does not guarantee approval. All applications are subject to Mastermind's credit assessment, affordability checks and eligibility criteria as described in How We Lend.
4. No investment or financial advice
Content on this website is for general information only and does not constitute financial, legal, or investment advice. Specific interest rates, fees and repayment terms are assessed individually and disclosed during the application process once available.
5. Intellectual property
The Mastermind Capital Credit name, logo and website content are the property of Mastermind Capital Credit unless otherwise stated. You may not copy, reproduce or reuse this content without permission.
6. Limitation of liability
To the fullest extent permitted by Kenyan law, Mastermind Capital Credit is not liable for any indirect or consequential loss arising from your use of this website. Nothing in these terms limits liability that cannot lawfully be limited or excluded.
7. Third-party links and fonts
This site loads typefaces from Google Fonts. See the Cookie Policy below for details.
8. Governing law
These terms are governed by the laws of Kenya, including the Consumer Protection Act, 2012, and, once Mastermind is licensed, the applicable Central Bank of Kenya framework for Digital Credit Providers and non-bank lenders.
9. Changes to these terms
We may update these terms from time to time. Continued use of the site after an update constitutes acceptance of the revised terms.
10. Contact
Questions about these terms can be sent to us on WhatsApp or by email using the details in Get in Touch.
Cookie Policy
What cookies and similar technologies this website uses.
Last updated: September 2026.
1. What are cookies
Cookies are small text files placed on your device by a website. Some are "strictly necessary" for a site to function; others are used for analytics, personalisation or advertising and typically require consent.
2. What this site actually uses
| Technology | Purpose | Consent needed? |
|---|---|---|
| Google Fonts (fonts.googleapis.com) | Loads the site's typefaces | No cookies are set for this; the request itself may share your IP address with Google as the page loads |
The "Apply for Credit" form runs entirely in your browser. It is used only to prepare a pre-filled WhatsApp message for you to review; the information you enter is not sent to any Mastermind server, is not stored as a cookie, and disappears when you close or refresh the tab unless you choose to send it via WhatsApp.
We do not currently use Google Analytics, advertising pixels, social media embeds, or any other third-party tracking script on this site.
3. If this changes
If Mastermind Capital Credit later adds analytics, chat widgets, or advertising tools, we will update this Cookie Policy first and add a consent banner that lets you accept or decline non-essential cookies before they are set, in line with good practice and Kenya's Data Protection Act, 2019.
4. Managing cookies in your browser
Even though this site does not set non-essential cookies today, you can control cookies generally through your browser settings at any time.
5. Contact
Questions about this policy can be sent to us on WhatsApp or by email using the details in Get in Touch.
Refund & Fees Policy
Our approach to application fees, cancellations and refunds.
Last updated: September 2026.
1. Applying is free
Submitting an application through this website does not itself commit you to a fee. As stated throughout this site, submitting an application does not guarantee approval, and no payment is requested or processed through this website.
2. Fees on an approved facility
If and when a facility is approved, any applicable fees, interest and the total cost of credit will be disclosed to you clearly and in writing before you accept the facility, in line with the Fair Disclosure principle described in How We Lend.
3. Cancelling before disbursement
You may withdraw an application at any point before a facility is disbursed, at no cost, by contacting us on WhatsApp or by email.
4. Refunds after disbursement
Once specific loan products are launched, this policy will set out, product by product, whether any fees are refundable, how early repayment or cancellation is handled, and any applicable notice periods. Until that detail is published here, no assumptions should be made about refund eligibility for any fee.
5. Disputes
If you believe you have been charged incorrectly, you may raise this with us on WhatsApp or by email, and it will be handled under our (to be published) complaints-handling process, consistent with Central Bank of Kenya consumer protection expectations for lenders.
6. Contact
Questions about this policy can be sent to us on WhatsApp or by email using the details in Get in Touch.